Stories & insights on branding & sustainable packaging
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Luxury Packaging in 2026
4 costly mistakes that hurt your brand (and how to fix them)
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Eco-Tales
Real Brands, Real Journeys, Real Transformations
Get inspired by how founders like Michelle, Margherita, Estella, Kristina and Lilia navigated the complexities of branding, packaging, and sustainability—and how design helped them stand out.
Eco-Tales 004Margherita from ELELÙ
More articles
PPWR for beauty brands: what I would check before your next packaging order
Before your next packaging order, I would look at the complete pack, the supplier’s evidence and the dates that apply. A practical PPWR guide for beauty brands, with Appellation, OKOKO and RUA.
A winning idea for sustainable packaging at H/Pack for 2030
Four people, two hours and a winning idea. A look back at H/Pack for 2030 in Amsterdam, where our team explored how AI could help brands compare more sustainable packaging alternatives.
Your product has evolved. Has your brand kept up?
When your products evolve, where should your identity change? I share how I approach a packaging refresh or rebrand, with before-and-after examples from MISEICO and Appellation, and details from Okoko and Elelù Beauty.
Where a packaging idea really begins
How does a brand story become a pattern, a fold or a way of opening a box? I share how I think through packaging ideas, with a closer look at Japan Objects and When Nature Calls.
Luxury Packaging in 2025: 4 costly mistakes that hurt your brand (and how to fix them)
Luxury brands often make critical packaging mistakes—overcomplicating materials, vague sustainability claims, and missing key details that elevate the customer experience. Discover the 4 biggest luxury packaging mistakes (and how to fix them) to ensure your brand stays ahead in 2025.
How to truly embrace eco-branding without greenwashing
How to Truly Embrace Eco-Branding Without Greenwashing: In today's eco-conscious landscape, brands are striving to showcase their commitment to sustainability. But how can they genuinely embrace eco-branding without merely putting on a green façade? Dive into our latest article to discover the essence of authentic eco-branding, the pitfalls of greenwashing, and the refined design principles that can make a brand stand out. At Giada Tamborrino Studio, we believe in creating brands that resonate with both aesthetics and ethics. Join us on this journey to explore how to make impactful choices that leave a lasting, sustainable mark on the world.
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