Shining Bright: GT Studio Clinches Prestigious ODA Award with Miseico's Sustainable Packaging Design
We're thrilled to announce that GT Studio has once again been recognized for our commitment to excellence in design and sustainability. This time, our collaboration with Miseico, a trailblazer in the world of natural skincare, has earned us the prestigious Gold for the Online Design Awards (ODA) in the category of Packaging Design and Branding.
ONLINE DESIGN AWARDS Q3 2023 WINNER
STUDIO/AGENCY WINNER - PACKAGING DESIGN
STUDIO/AGENCY GOLD - BRAND IDENTITY
The packaging design created for Miseico won two ODA Awards in Q3 2023, and we’re over the moon with excitement
A Fusion of Beauty and Sustainability
Miseico, a luxury-niche sustainable skincare and wellness brand, is on a mission to redefine ageing and promote holistic wellness. Founded by Michelle Chan, a certified natural skincare formulator, Miseico is dedicated to empowering women to embrace their years with grace and confidence. With a commitment to purity, quality, and sustainability, the brand offers 100% natural, vegan, and cruelty-free products that deliver visible results.
As part of its brand evolution, Miseico sought to rebrand its business and redesign its brand identity and packaging to align with its values and commitment to sustainability. The challenge was to encapsulate Miseico's mission of transforming skincare routines into a harmonious blend of luxury and environmental stewardship. The result? A packaging design that not only protects and preserves the integrity of Miseico's formulations but also embodies the essence of sustainability.
From Instagram: Miseico - The Making Of
“Packaging is more than just a product in a box. For Miseico we wanted each unboxing experience to be a testament to a world where beauty, sophistication, and eco-awareness flourish together. This reflects the brand’s vow to empower women on their wellness journey through perimenopause and menopause, embracing both aesthetics and ethics with open arms.
Proudly, this labour of love not only narrates Miseico’s dedication to creating a healthier planet starting within ourselves but also celebrates our shared vision for a kinder future. A future that’s now been honoured with a Gold Award at the ODA Online Design Awards @oda_awards, and showcased in the @behance packaging gallery.”
The ODA Recognition
The Online Design Awards, renowned for celebrating innovative and forward-thinking designs across various industries, provided the perfect platform to showcase our collaborative efforts with Miseico.
Winning this award is not just a testament to the aesthetic appeal and functionality of the packaging but also its environmental impact.
The ODA panel, comprising esteemed designers and industry experts, recognized our project for its creative approach to packaging and utilizing eco-friendly materials.
Our Journey with Miseico
From the outset, our vision for Miseico was clear: to create packaging that customers would cherish, not discard. We focused on minimalist design principles, emphasizing the beauty of simplicity and the power of nature. We removed foils on the boxes, used 100% post-consumer paper, and chose recyclable glass with plastic-free paper labels for the containers. The packaging speaks to the conscious consumer who values both quality and sustainability.
A Step Forward
This accolade from the Online Design Awards is more than just a feather in our cap; it's a beacon of inspiration for the entire design community. It reinforces the belief that great design and environmental responsibility can go hand in hand, paving the way for a more sustainable future in the beauty industry and beyond.
We extend our heartfelt thanks to Miseico for entrusting us with their vision, to the ODA for this incredible honour, and to all the creatives that participated and made this possible! Together, we're setting new standards for sustainability and design excellence.
Looking Ahead
As we celebrate this achievement, we're also looking forward to pushing the boundaries of sustainable design even further. Our journey continues, and we're excited about the opportunities to innovate, inspire, and make a difference.
Stay tuned for more updates on our projects and explorations in sustainable design. Let's keep making the world a more beautiful, sustainable place, one design at a time.
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