GT Studio at First Round Amsterdam
On the 15th of June 2022, our studio’s founder and lead designer Giada Tamborrino, was invited to join First Round as a speaker, in the beautiful Eye Filmmuseum in Amsterdam.
First Round, an event by UnderConsideration launched in 2018, is a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.
At First Round, speakers — local to the city where each event is held — share their first-round presentation process by showing the original PDF/Keynote/PPT file that they presented to a client the very first time they saw a range of design explorations (or a single design exploration).
The goal of the event is to provide attendees with ideas, techniques, and confidence to improve their presentation skills so that more of us can make the best work possible for our clients, as well as highlight that design is a process and that few projects come out fully developed in the first round — a unique opportunity to learn how to present your work and get your best work implemented.
A bonus benefit that has surfaced is how many designers share the strategy and research that usually precedes the first round of design explorations providing additional insight into how different designers kickstart the design process. The reception to First Round by both attendees and speakers has been overwhelmingly positive, and First Round can provide this rare glimpse of so many designers’ processes and thinking.
It turned out to be a memorable event with so much goodness shared by a stellar line-up of guest speakers from the most prestigious design firms from The Netherlands and the rest of Europe. The speakers’ list included names such as Giada Tamborrio Studio, Beau Colin Studios, Tarek Atrissi, D8, Tonik, Bond, Lava, Studio Dumbar, Kokoro & Moi, Bedow, Izvorka Jurić, and Studio Eduardo Aires.
We were so incredibly honoured and thrilled to be there, sharing the behind-the-scenes of the process crafted in the past decade of owning a design boutique studio.
Giada presented the project designed for LIV Botanics, from the very first email, the onboarding, the brand strategy process and creative direction, to the first round of branding and packaging design, and the brand launch.
A special thanks goes to Armin and Bryony from UnderConsideration for the awewsome opportunity, and thanks to the other speakers, and those who made this day so extra special and unforgettable!
© All photos by Judith Jockel
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