Stories & insights on branding & sustainable packaging

Collage of various skincare and beauty products, including serums, oils, and creams in bottles, jars, and boxes on a white background.

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Luxury Packaging in 2025

4 costly mistakes that hurt your brand (and how to fix them)

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Eco-Tales

Real Brands, Real Journeys, Real Transformations

Get inspired by how founders like Margherita, Estella, Kristina and Lilia navigated the complexities of branding, packaging, and sustainability—and how design helped them stand out.

Margherita Sette, founder of Elelù Beauty
Lilia Ivanov seated on a wooden stool wearing a white suit and beige top against a plain background.
Estella founder of LIV Botanics in a beige dress walking through a field at sunset.
Kristina Dunn founder of RUA, wearing a white dress standing in front of shelves displaying skincare products in gray packaging and small drawstring bags.

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Branding Tips Giada Tamborrino Branding Tips Giada Tamborrino

How to find your brand’s essence

Life is complicated. Good design shouldn’t be. Especially when your brand is driven by purpose, sustainability, and a hunger to change the world. Weaving those elements, and your brand essence, into a visual identity is what sparks connection and elicits opportunity — and it’s as essential as the trees are to the forest.

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Collage of skincare and beauty products including jars, bottles, and packaging on various backgrounds.

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