Eco Tales: Stories Behind the Brands - Interview with Michelle, founder of MISEICO.
inspiring stories | eco-responsible tips
september 2025 "Every conscious choice matters. By supporting brands that prioritise results, wellbeing, and sustainability, we collectively shape a better future—without compromise. "
When passion meets purpose, remarkable things happen.
Michelle Chan, founder of MISEICO, is on a mission to redefine how we experience beauty and ageing—through a holistic lens that embraces wellbeing, sustainability, and self-confidence. In this Eco-Tales edition, Michelle opens up about the personal journey that sparked her brand, the challenges of creating high-performance, plant-powered formulas for midlife and beyond, and how meaningful branding and packaging helped bring her vision to life.
This is more than a founder story, it’s a powerful reminder that every conscious choice we make can shape a more intentional, beautiful world.
A curated look at MISEICO’s consciously crafted product line — from sleep elixirs to brightening balms, every formula is rooted in science and powered by plants. The minimalist packaging, designed by Giada Tamborrino Studio, reflects the brand’s ethos: pro-age beauty, holistic wellness, and sustainable elegance.
Behind the Brand
Michelle, I'm so excited to chat with you. For those who don’t know you yet, could you tell us a bit about yourself and what you do?
I’m Michelle Chan, founder of MISEICO and a certified skincare formulator. I combine my expertise in formulation with a passion for holistic wellbeing to create sustainable, pro-age solutions that support skin, hair, body, and overall wellness. Every product is rooted in science, powered by plants, and designed to simplify routines while nurturing confidence and vitality for empowered ageing. My purpose-driven mission is to help people embrace every stage of life with balance, radiance, and self-assurance.
Michelle Chan, founder of MISEICO, photographed at her serene workspace in Singapore. Her passion for holistic wellbeing and pro-age skincare shines through both the products and the values behind the brand.
The spark of MISEICO
What sparked the dream of Miseico? Was there a moment when you just knew this was what you wanted to create?
The spark came from a deeply personal place. Even as a certified skincare formulator, I struggled to find products that addressed the full spectrum of needs I faced at 54, navigating the transition from perimenopause to menopause. It wasn’t just my skin—it was hormonal imbalance, disrupted sleep, fluctuating energy, stress, and shifts in confidence.
"True success isn’t found in numbers—it’s found in the quiet moments when someone says, ‘this product helped me feel like myself again.’"
I realised the beauty and wellness industry often overlooked these real-life experiences, focusing solely on “anti-aging” solutions. That was the turning point. I wanted to create a brand that redefined ageing—not just with high-performance, science-backed, plant-powered skincare, but also with targeted hair care, body care, and wellness elixirs designed to holistically support anyone navigating this transformative stage of life.
MISEICO’s sustainable packaging design in its open form – a sculptural, origami-inspired structure that protects, informs, and delights. Every detail, from the internal print to the modular fold, reflects the brand’s commitment to eco-luxury and intentional living.
Every brand has its journey, full of both exciting and challenging moments. Was there a particularly difficult episode in MISEICO’s path? How did you overcome it?
Launching a self-funded brand during a period of personal and global uncertainty was daunting. I wondered if people would embrace a holistic, pro-age approach that prioritised genuine wellbeing and sustainable luxury over quick-fix, synthetic solutions. What kept me grounded were the early connections with customers—hearing how our products supported not just their skin and hair, but also their sleep, energy, and overall wellbeing reminded me why I started. Those moments of genuine human impact far outweighed any challenge.
A golden drop of the beloved Miracle Pour collagen serum by MISEICO. This close-up captures the product’s luxurious texture and the elevated brand experience that continues through every touchpoint — from formulation to packaging.
"Sustainability is about integrity. Every decision at MISEICO is made with the long-term in mind—for our customers and the planet."
Sustainable Essence
Sharing a focus on sustainability and building a mission-driven business is something very close to my heart. I’m elated to have your perspective on this. To start, I’d love to hear what sustainability in business means to you.
Sustainability is about integrity and responsibility—thinking beyond profit to create products and experiences that honour people and the planet. At MISEICO, this commitment spans every facet of our brand—from sourcing ingredients, formulating products, designing multifunctional, low-waste solutions, to eco-conscious packaging.
We also empower our customers to take part in sustainability through initiatives like tree planting with every purchase. Every decision is intentional because real sustainability is about long-term impact, not short-term convenience.
Aromatherapy with intention: MISEICO’s wellness elixirs blend holistic care and minimalist design. Each roll-on supports a different wellbeing need — a beautiful example of how conscious formulations meet elevated packaging.
Making a positive impact is what MISEICO strives for. How do you define success for MISEICO, especially when it comes to sustainability and making a difference?
Success isn’t just measured in numbers—it’s found in the quiet, meaningful moments. When a customer shares that our products helped them sleep better, feel more energetic, navigate hormonal shifts, or embrace their skin with confidence, that is true success. It’s also witnessing our sustainability initiatives, like tree-planting programs, make a tangible difference for the planet.
"Ultimately, success for MISEICO is knowing we support people holistically while leaving a positive, lasting footprint on both their lives and the world around us."
A sensory moment of beauty. MISEICO’s Lucent balm is rich in texture and intention—designed to cleanse, brighten, and nourish in one graceful step.
Designed for ritual. These minimalist white jade facial tools by MISEICO support lymphatic drainage and skin vitality—inviting a moment of stillness in your skincare routine.
Diving into the heart of your products, could you tell us more about the sustainable practices that are non-negotiables for MISEICO? How do you maintain this commitment in every product you create?
Our non-negotiables are clear: PETA-certified 100% vegan, cruelty-free, plant-powered ingredients; multifunctional, low-waste formulations; and eco-conscious, recyclable packaging. Every product reflects our commitment to holistic wellbeing and environmental stewardship. We never compromise on efficacy or ethics, even when it requires more effort.
Simple rituals, profound effects. MISEICO’s facial massage tools, designed for skin rejuvenation and mindfulness.
Packaging with presence. A beautifully curated set featuring MISEICO’s Lucent balm, Miracle Pour serum, and jade tools, nestled beside the soft sage drawstring pouch.
Designed to move with you. The Flexiease Elixir in action—form meets function in this moment of self-care.
Design and Eco-Consciousness
Choosing to work with me for your branding and sustainable packaging needs was a big decision. What made my studio stand out for you?
Your studio stood out because you understand that branding is more than aesthetics—it’s about storytelling. You captured the essence of MISEICO: luxury, pro-age, holistic wellness, and sustainability, translating our vision into a design that feels authentic, elevated, and meaningful.
A closer look at what intentional packaging feels like. MISEICO’s Miracle Pour box features a bespoke embossed pattern inspired by sacred geometry, enhancing both visual texture and brand meaning.
Our collaboration has been an exciting journey we embarked on together. Could you share a bit about what this collaboration was like from your perspective?
The collaboration was inspiring, thoughtful, and highly creative. You took the time to understand the soul of MISEICO, asking insightful questions and elevating our values through design. It didn’t feel like a project—it felt like a partnership rooted in shared purpose and passion for meaningful impact.
"Every texture, every detail in our packaging reflects our values: minimalist elegance, ethical materials, and deep respect for the customer."
Packaging that tells a story—unfolding like a ritual. The origami-inspired design of MISEICO’s Lucent box reveals botanical illustrations and a message from the founder, blending sustainability with sensorial delight.
Since unveiling your branding and packaging, what impact have you noticed? How have your customers responded to the look and feel?
The response has been overwhelmingly positive. Customers say that MISEICO “understands them”—not just their skin or hair, but their energy, wellbeing, and life stage. The packaging communicates luxury with conscience, showing that high-performance products can also be sustainable. It has strengthened our connection with a community that values both results and responsibility.
A collection crafted for women’s wellness. Each MISEICO Elixir—designed to support sleep, hormonal balance, and joint comfort—reflects the brand’s holistic approach to beauty, with clean typography and intuitive glass packaging.
Is there a particular element of the packaging that you feel truly captures the essence of MISEICO?
Yes—the balance of minimalist elegance and purposeful design. Every texture, color, and material reflects our philosophy of doing more with less, while celebrating pro-age beauty and holistic wellness. It’s understated luxury with an ethical heart.
"Working with Giada Tamborrino Studio felt like a true partnership. The design captured the soul of MISEICO—elevated, honest, and purpose-driven."
A closer look at how intention meets innovation. The MISEICO Miracle Pour serum is nestled in a custom structural box designed to unfold like a ritual—revealing both the product and a poetic inner message that invites stillness.
Looking back at the creation of your brand, what advice would you give to someone who wants to embark on a similar path, focusing on sustainable design and packaging?
Michelle Chan, founder of MISEICO, blends her experience in wellness and skincare with a deep passion for holistic living—leading a brand that empowers women through every stage of life.
Start with your values. Authenticity is everything. Sustainable branding isn’t just about materials—it’s about living your purpose in every decision.
"Invest the time, care, and creativity because integrity resonates and builds lasting trust with your customers."
Visions for Tomorrow
What is your big dream for MISEICO? Are there any upcoming projects that particularly excite you?
The big dream for MISEICO is to inspire a global movement around holistic, pro-age wellbeing—to change how the world perceives ageing, empowering people everywhere to embrace this stage of life with confidence, vitality, and grace. Beyond creating effective, plant-powered products, I envision MISEICO becoming a trusted guide for mindful living, self-care rituals, and sustainable choices. From immersive wellness experiences to education and community initiatives, our goal is to touch lives internationally, showing that ageing can be celebrated, supported, and deeply fulfilling, while leaving a positive imprint on the planet.
A celebration of purpose-led skincare: MISEICO’s full range brought to life through thoughtful packaging and storytelling. Designed to invite stillness, connection, and self-care—while showcasing a founder’s inspiring journey of impact.
Where can we find MISEICO?
Discover MISEICO at www.miseico.com and follow us on Instagram @miseico for pro-age beauty, wellness rituals, and sustainability insights to support mindful living every day.
Thank you for reading!
Michelle’s story is a testament to what happens when purpose leads the way, when sustainability, authenticity, and empathy become the core of a brand’s DNA.
If MISEICO’s journey resonated with you, I’d love to hear what part inspired you most. Are you building a brand rooted in meaning? Are you rethinking what beauty, wellness, or ageing could look like? Share your thoughts in the comments, or connect with me to explore how we can bring your conscious brand to life through design, storytelling, and packaging that speaks with intention.
Until next time, let’s keep creating brands that inspire and make a difference! 🌎💚
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