Elelù Beauty: A Double Win for Giada Tamborrino Studio at the Online Design Awards
I’m thrilled to share that Giada Tamborrino Studio has been recognised in the Online Design Awards Q2 2025 Competition for our work on Elelù Beauty, winning Studio/Agency Winner in the Packaging Design category and Studio/Agency Gold in the Brand Identity category.
These awards celebrate our studio’s role in shaping Elelù’s visual identity and packaging, a project that brought together sustainability, inclusivity, and Mediterranean elegance in every detail. My heartfelt thanks go to Elelù founder Margherita Sette, whose vision inspired every design choice, and to the collaborators who helped bring this brand to life.
ONLINE DESIGN AWARDS Q2 2025 WINNER
STUDIO/AGENCY gold - brand identity 
STUDIO/AGENCY winner - packaging design
Minimalist bottles crafted in Italy with recyclable glass, echoing Elelù’s sustainable ethos.
The Brand: Mediterranean Essence, Mindful Beauty
Elelù Beauty is rooted in the vibrant landscapes of Apulia, Italy. It’s a celebration of nature’s authenticity, beauty as a mindful, confident, and deeply personal journey. Margherita’s philosophy was simple yet powerful: to create multifunctional skincare that honours the planet, uplifts self-awareness, and includes everyone.
From our first conversations, it was clear that our values aligned. We both believe design can be a catalyst for change — a way to tell a story that’s as sustainable as it is beautiful.
Beauty inspired by Apulia — natural, authentic, and timeless.
Elelù’s core collection in recycled glass styled with warmth and simplicity.
Elelù’ FSC-certified packaging with embossing and Braille — beauty designed for all.
Design Direction & Concept
Our creative direction embraced minimalism with soul. The colour palette draws from the warm glow of Apulian sunsets (Tramonto), the depth of olive groves (Oliva), and the natural stone of the region (Tufo).
Every detail was intentional:
Glass bottles, crafted in Italy, recyclable and label-free to simplify recycling.
FSC-certified paper cartons with tactile embossing, adding a refined sensory touch.
Braille on primary packaging, reinforcing Elelù’s commitment to inclusivity and accessibility.
The result is a cohesive brand identity where elegance and responsibility meet seamlessly.
Sustainability & Local Production
Sustainability was not an afterthought — it was our foundation. Every aspect of production took place locally in Italy, reducing the carbon footprint while supporting regional craftsmanship.
We worked with eco-friendly inks and recyclable, consciously sourced materials, mirroring the brand’s ethos — which includes upcycled ingredients like Hydropom® from tomato skins and Regenine® from apple peels and grape skins.
The ODA Recognition
Giada Tamborrino Studio honoured with double recognition at the Online Design Awards.
Giada Tamborrino Studio honoured with double recognition at the Online Design Awards.
The Online Design Awards, renowned for celebrating innovative and forward-thinking designs across various industries, provided the perfect platform to showcase our collaborative efforts with Elelù Beauty.
Winning this award is not just a testament to the aesthetic appeal and functionality of the packaging but also its environmental impact.
The ODA panel, comprising esteemed designers and industry experts, recognized our project for its creative approach to packaging and utilizing eco-friendly materials.
Reflecting on the Journey
The Elelù project embodies everything Giada Tamborrino Studio stands for: refined, sustainable design with a meaningful story at its heart. Receiving two ODA awards for this work is an honour — not only for the recognition itself, but for what it represents: a validation of design choices rooted in respect for people, nature, and craft.
If you’d like to explore how purposeful design can elevate your brand, I’d love to hear your story.
Vibrant Mediterranean blooms highlight Elelù’s connection to nature.
A heartfelt thank you to the Online Design Awards (ODA) for recognising our work. The ODA celebrates excellence across global design disciplines — from branding and packaging to digital experiences — highlighting projects that set new benchmarks in creativity and impact. Being featured among such inspiring work is a true privilege.
Looking Ahead
While we’re honoured by this recognition, our focus is firmly on what lies ahead. At Giada Tamborrino Studio, every project is an opportunity to push the boundaries of sustainable design — to create work that inspires, elevates, and makes a lasting, positive impact.
We look forward to sharing more of our journey, the stories of the brands we partner with, and the possibilities of design that respects both people and planet. One thoughtful detail at a time, we’ll continue shaping a more beautiful and sustainable world.
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