Petal Plan

London - uk

Services

Brand Identity, Printed Collateral, Web Design

the brand:

Petal Plan is an online floral delivery service which sources beautiful flowers from the best boutique UK florists. The recipient receives a card so he can choose a convenient delivery, avoiding flower waste or missed parcels (or rooms filled with way too many bouquets).

the design:

The brand aesthetics are minimalistic and clean, to match with the brand’s simplified ordering system and brand values. The colour palette is inspired by delicate, elegant flowers, with neutral tones to create a sense of ease.

the materials:

For the collateral pieces, we choose an eco-friendly, premium and uncoated paper with custom embossed details.