Yashiki

Featured on → Behance

The brand:

Yashiki Restaurant serves traditional dishes from Japanese cuisine combined with creative flair and a modern twist. The restaurant is located in a pavilion surrounded by a beautiful and calming Japanese garden. The typical Japanese atmosphere is enhanced by the little details like Kimonos and the traditional Zabuton (sitting futon). Yashiki’s Menu is always a different experience and changes according to the season: the Head Chef carefully selects only the freshest ingredients and mixes them with creativity and expertise.

The Design:

The brand’s aesthetic avoids artificial ornamentation and highlights the natural landscape, and the branding implements the idea of borrowing of scenery that integrates the outside and the inside.

The materials:

For the printed collateral like menu, envelopes, thank you cards, etc., we selected a beautifully textured eco-friendly paper made with rice pulp. The paper texture has vertical lines, that enhance the concept of minimalism and simplicity.