Elelù Beauty

Italy

→ elelu.COM

A fusion of Mediterranean essence and sustainable design, embracing conscious beauty.

Elelù Beauty is a celebration of nature’s authenticity, inspired by the vibrant Apulian landscapes and created to embody sustainability, inclusivity, and elegance.

Infused with a philosophy of simplicity and mindfulness, Elelù redefines beauty as an authentic journey—one that celebrates self-awareness, confidence, and a deep connection to nature.

Collaborating closely with founder Margherita Sette, we developed the brand’s packaging and visual identity, ensuring that every detail reflected the brand’s core values of mindful beauty and environmental responsibility.

Grounded in simplicity and purpose, we embraced minimalist aesthetics, letting sunset-inspired colours, and natural elements tell Elelù's story.

A conscious approach to beauty

Elelù’s products are formulated with natural, upcycled ingredients from Italian agriculture, such as Hydropom® from tomato skins and Regenine® from apple peels and grape skins to name a few. Each product merges science and nature, offering multifunctional solutions that simplify skincare routines without compromising on performance.

This dedication to sustainability is echoed throughout the branding and packaging through the use of recyclable materials and a minimalist approach. Every element reflects Elelù’s mission to harmonize beauty with environmental responsibility.

The packaging

At the heart of Elelù’s packaging is a commitment to sustainability. The bottles are crafted from recyclable clear glass made in Italy, free of labels to facilitate recycling, while the outer packaging is made from FSC certified paper manufactured in Europe.

The tactile effects of the uncoated paper and embossing give the brand a luxurious touch, allowing users to feel the subtle details of the logo and branding elements.

Inclusivity is also a key principle in our approach.
The primary packaging includes Braille, ensuring accessibility for the visually impaired, and embracing the brand’s belief in beauty for all.

Local Production and Sustainable Processes

Every aspect of Elelù’s packaging production was handled locally in Italy, reducing the carbon footprint and supporting the brand's commitment to responsible sourcing. This local approach allowed us to closely monitor the sustainable principles incorporated into the entire process, from the use of eco-friendly inks to conscious materials.

Colours
& Visuals

The visual identity draws inspiration from the natural beauty of the Mediterranean, with colours like "Tramonto" (sunset), “Oliva”, and "Tufo" evoking the warm hues of Apulian sunsets and olive groves.

The soft tones and earthy colours connect the brand to its roots while conveying a sense of calm and elegance.

Reversible Shipping Box

For shipping, we partnered with Controversa to create a reversible box. This creative solution allows the shipping box to be repurposed as a beautiful container.

Upon reversing the box, the user discovers a thoughtfully designed interior featuring found poems, adding a personal and artistic touch. This concept elevates the unboxing experience and ensures the packaging can be reused, reinforcing the brand’s dedication to circular beauty.

Photography © elelu' beauty

Brought to life with love by

- giada tamborrino - design & direction
- Clarissa Ceci - photography
- labanti & Nanni - secondary packaging
- loretelli daniela - primary packaging
- controversa - shipping boxes