Brand consistency matters if you've been in the game for a month or a decade. Think of it as the quintessential ingredient that makes your customers coming back for more. For example, it helps with:

• Brand recognition

• Communicating how unique you are

• Evoking the right emotions

• Building trust and loyalty

• Increasing sales

With online shopping increasing more and more and the Earth temperatures following along, every business can make a difference, and yours can too.

Branding is so important for any business. Branding is the way you interact with your customers, is your audience and how they perceive you, is how you promote yourself, how you look, how you sound like, is the paper you choose, is the scent you use, the music you play… Branding is your brand essence merged with your positioning to offer your audience a reason to feel part of the journey.

A branding designer helps you bring to life a visual identity that is rooted in strategy, creating elements like your logo design, typography, colours, imagery style, and much more.

Life is complicated. Good design shouldn’t be. Especially when your brand is driven by purpose, sustainability, and a hunger to change the world. Weaving those elements, and your brand essence, into a visual identity is what sparks connection and elicits opportunity — and it’s as essential as the trees are to the forest.