Water & Light
Services
Brand Identity, Printed Collateral
THE BRAND:
Water & Light is a small plant shop and online business founded by Roy Paar and Milana Naumenko. They partner with local and regional nurseries and the showroom is located in Ridgewood – Queens – NY.
THE AESTHETICS:
Water & Light needed a logo restyling along with a matching brand identity that reflected the brand’s concept and vision. The colour palette is inspired by natural elements such as greenery, water and light. We introduced some hand-drawn plants’ illustrations to the branding kit, based on the best sellers in the area.
Together, the branding elements and logo design give life to an urban concept which matches perfectly with Water & Light’ style.
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Whether you’re a dreamer, a doer, or a wholehearted mix of both, we’ll create the brand of tomorrow — together.
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