Fedrigoni AMAP June 2024
Every month, Italian paper manufacturer Fedrigoni invites a designer to collaborate with a printer to create a unique A5 card using their extensive range of premium papers.
This ongoing series, called ‘Another Month Another Paper’ (AMAP), is a celebration of creativity and craftsmanship, sent out to an expansive mailing list of enthusiasts and industry professionals.
For June 2024, Giada Tamborrino Studio had the honour of creating the AMAP edition.
Our project is an immersive A5 experience crafted with four distinct Fedrigoni papers, each selected from different ranges to showcase their unique qualities:
FREELIFE OIKOS
Extra White 150 g/m'
WOODSTOCK
Betulla & Azzurro 285 g/m''
IMITLIN ALLPACK
Neve E/R05 Tela 210 g/m2
MATERICA
Limestone 250 g/m2
Textured Paper:
Adds a tactile dimension, representing the raw beauty and irregularity of natural materials.
Smooth Paper:
Offers a sleek and refined feel, symbolizing purity and clarity.
Recycled Content Paper:
Highlights sustainability, emphasizing the importance of reusing resources.
Virgin Pulp Paper:
Represents renewal and the potential for new beginnings.
The central concept of our design is an invitation to embrace the present moment. We crafted a narrative around the idea that you don’t need to be nowhere but here and now.
Our design features vibrant gradients that evoke a sense of wonder and discovery. The card layers create a 3D effect, with the exterior window frame embossed to give a tangible sense of depth.
When you pull back the curtain, the message “now/here” is revealed, layered against a backdrop of blue hues.
This clever play on words, where “nowhere” can also be read as “now/here,” embodies the essence of mindfulness. It encourages the viewer to look through the window and realize that everything they need is in the present moment, right here and now.
By leveraging Fedrigoni’s premium papers, we invite you to pause, touch, and explore. This card is an experience designed to ground you in the moment and inspire a mindful connection with the world around you.
Explore the journey with us, as we continue to push the boundaries of sustainable design and innovative storytelling through the art of paper.
This project was brought to life by:
Giada Tamborrino Studio – Art Direction & Design
Speciaaldrukkerij Douma – Print & Production
Hermans B.V. – Embossing Plates
Wostavin Stansvormen – Diecut Plates
The Product Photographer - Photography
Fedrigoni - Paper
Larah Lezy - Fedrigoni Paper Consultancy
Let’s work together
Whether you’re a dreamer, a doer, or a wholehearted mix of both, we’ll create the brand of tomorrow — together.
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