The Design Process

Refined Branding & Packaging:
Our Collaborative Process

step 01

Discovery & Strategy Call

Every great project begins with a conversation. Our introductory call is where we align on your brand’s vision, goals, and the scope of your project—whether it’s branding, packaging, or both.

During this call, we’ll cover:
✔ Your brand’s goals, mission, values, and audience
✔ Project scope: Branding, packaging, or a full identity system
✔ Timeline and budget
✔ Sustainability considerations & material choices

After our discussion, you’ll receive a custom proposal with a clear roadmap, investment details, and next steps.

Start the process → Download the partnership guide & book an intro call.

Partnership Guide

The Partnership Guide is your first step to working together.

It outlines my approach, what to expect during the design process, and how we can bring your vision to life—whether it’s branding, packaging, or both.

Inside, you’ll find:
✔ How I work & what makes my process unique
✔ Project timelines & investment details
✔ What’s needed from your side to ensure a smooth collaboration
✔ Examples of past successful projects

This guide will help you determine if we’re the right fit before we even get started.

step 02

Strategy & Creative Direction

With the foundation set, we move into the strategy phase to define your brand’s visual and packaging direction.

✔ Strategy Call: A deep dive into your brand’s positioning, competitive landscape, and aesthetic preferences.
✔ Creative Direction Document: A thoughtfully curated guide that outlines your brand’s visual universe, including moodboards, color direction, material inspiration, and packaging possibilities.

This step ensures that before we design anything, we have a clear, strategic vision that aligns with your brand’s essence and market positioning.

step 03

Concept & Design Development

Now, the creative process begins. With strategy in place, I design a brand identity and/or packaging system that embodies your values and resonates with your audience.

✔ Brand Identity: Logo, typography, color palette, and overall visual language
✔ Packaging Design: Structure, material selection, and sustainability choices
✔ Unboxing Experience: The details that make your packaging memorable

Your design concepts are then presented in a comprehensive showcase, where you’ll see your brand and packaging come to life.

step 04

Refinement & Finalization

Your feedback is essential to ensure everything feels right. This phase allows us to fine-tune the details before production.

✔ Adjustments to design, typography, and packaging elements
✔ Final refinements based on print and material considerations
✔ Ensuring everything is ready for production

step 05

Production & Handover

Once we finalize your designs, it’s time to bring them to life.

✔ Brand Identity Assets → Delivered in all necessary formats
✔ Packaging Files → Print-ready dielines, material specs, and supplier guidance
✔ Production Support → If needed, I collaborate with manufacturers to ensure flawless execution

Your brand is now fully equipped with a refined, sustainable, and impactful design—ready to make its mark.

 

Questions?