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Eco-Tales
Real Brands, Real Journeys, Real Transformations
Get inspired by how founders like Margherita, Estella, Kristina and Lilia navigated the complexities of branding, packaging, and sustainability—and how design helped them stand out.
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Margherita from ELELÙ
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Things to know before working with a branding designer
Branding is so important for any business. Branding is the way you interact with your customers, is your audience and how they perceive you, is how you promote yourself, how you look, how you sound like, is the paper you choose, is the scent you use, the music you play… Branding is your brand essence merged with your positioning to offer your audience a reason to feel part of the journey.
A branding designer helps you bring to life a visual identity that is rooted in strategy, creating elements like your logo design, typography, colours, imagery style, and much more.
How to find your brand’s essence
Life is complicated. Good design shouldn’t be. Especially when your brand is driven by purpose, sustainability, and a hunger to change the world. Weaving those elements, and your brand essence, into a visual identity is what sparks connection and elicits opportunity — and it’s as essential as the trees are to the forest.
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