Water & Light

Water & Light

Water & Light is a small plant shop and online business founded by Roy Paar and Milana Naumenko.  They partner with local and regional nurseries and the showroom is located in Ridgewood РQueens РNY.

Water & Light needed a logo restyling along with a matching brand identity that reflected the brand’s concept and vision.

The colour palette represents the natural elements such as plants, water and light. The plants’ illustrations¬†are hand-drawn, and they are a selection of the best sellers in the area.
Together, the branding elements and logo design give life to an urban concept which matches perfectly with Water & Light’ style.

Date: July 2018
Client: Water & Light NYC
Category: Branding, Logo Design

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